Fenix Prime
- Bearer
- Fenix Prime D.O.O.
- Seat
- Belgrade
- Field of activity
- Finance, trade and services
- Type
- Company
- Author
- Ljubodrag Grujić
- Artist
- Ljubodrag Grujić
Blazon
On a blue field a gold phoenix with wings displayed and raised, rising from gold flames at the base of the shield; on the phoenix's breast is an open red book with silver pages.
Beneath the shield, on a silver fluttering ribbon with a red reverse, the name is written in black letters: FENIX PRIME D.O.O.
Symbolism and meaning
The arms of the company FENIX PRIME D.O.O. of Belgrade convey a powerful corporate message of constant renewal and strength founded on knowledge. The concept and artistic execution are the work of the heraldist Ljubodrag Grujić.
The phoenix, as the central charge, symbolises longevity, indestructibility and the company's ability to rise stronger from every challenge. The gold of the bird indicates excellence, prestige and high standards of business.
The open book on the bird's breast represents knowledge, transparency and learning as the essential core of the organisation, while the silver pages suggest purity of intent and precision in work. The flames at the base of the shield are a symbol of driving energy, passion for the work and the transformation that makes progress possible.
The choice of tinctures (colours) further strengthens the message: the blue ground (Azure) traditionally represents loyalty, stability and reliability, while the red of the book and of the reverse of the ribbon adds an element of resolve and vitality.
